With the why settled, the first real decision is the strike. The most common mistake is to open the option chain — your broker’s grid of every available strike and expiry date — sort it by premium, and sell whatever pays the most. For a Cash-Secured Put, the premium comes last, because the strike is the price you are committing to buy at.
Start with a stock you'd own
Before any strike, ask the question the whole strategy rests on: if I were assigned 100 shares today, would I be glad to own them? If the answer is no, stop — there is no premium high enough to rescue a stock you didn't want. So the first pass is a quick quality and liquidity gut-check:
- Would I hold it if assigned? Understand the business or fund. For an ETF you are judging the basket, not one name.
- Is it falling for a reason I can live with? A market-wide pullback is one thing; an accounting scandal or a collapsing thesis is another.
- Are the options liquid? "Liquid" means the option is easy to trade in and out of. You want a tight gap between the bid (the price buyers are offering) and the ask (the price sellers want), plus healthy open interest — the number of contracts already outstanding. Both signal the option trades actively, so you get a fair price. A great idea on a thinly-traded option becomes a bad fill the moment you need to close it.
The premium trap
Selling on a stock you do not actually want because the premium is fat. The richest premiums sit on the riskiest names — binary-event biotech, heavily shorted meme stocks, anything with a catalyst you can't handicap. The market is paying you a lot precisely because the danger is real.
Pick a strike you'd actually pay
Choose the strike for the price, not the premium. It should be a level you'd be happy to own at — near a support level (a price the stock has repeatedly bounced off before), below a valuation you like, or simply lower than today. If the stock trades at $100 and you'd buy at $90, the $90 Put is the natural candidate — not the $98 Put just because it pays more.
Let delta confirm the odds
Delta is your second input, and it doubles as a rough probability gauge: a 0.30-delta Put has roughly a 30% chance of finishing in the money — that is, of being assigned — though it drifts with price, time, and volatility. Many Sellers live in the 0.20–0.30 delta band: enough premium to be worth it, with assignment the minority outcome. The options probability calculator turns that into real odds for a given strike.
But let the chart and the price you'd pay lead; let delta confirm. Picking a strike purely because its delta "looks safe" is how you end up agreeing to buy a stock at a price you never actually liked. For the full method — support, valuation, and how delta fits — see How to Choose a Strike Price.
Key takeaways
- Screen the underlying first — only sell on a stock or ETF you'd be glad to own.
- Set the strike at a price you'd actually pay: near support, below fair value, or simply lower.
- Use delta (often 0.20–0.30) to confirm the odds, not to make the decision.
- A fat premium usually means real risk — ask why before you reach for it.